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Digital Marketing Salary For Freshers
With the rapid expansion of digital media, a career in digital marketing has become one of the most preferred choices among students and professionals alike.
For those considering entering or transitioning to the digital marketing industry, the most common question is: "What is the starting salary for freshers in digital marketing in India?"
In this field, salaries for freshers depend on several key factors, including:
- Skill Set: Specialized skills in SEO, PPC, social media, or analytics can command higher salaries.
- Experience: While freshers have limited industry exposure, internships or projects can significantly impact starting pay.
- Location: Salaries vary widely between metropolitan cities and smaller towns.
- Employer: Startups, agencies, and MNCs each have different pay scales and perks.
- Education & Certifications: Advanced certifications from reputed institutions can add value.
1. Size and Organization Type:
In contrast to those that do not concentrate on Digital Marketing, businesses who are conscious of and dependent on Digital Marketing for their growth are likely to pay a privileged salary. In contrast to other industries, higher wages are offered in large companies such as MNCs or fast-growing or supported startups.
2. Educational Qualification:
As there is not much need for a large number of companies to enter the field of digital marketing in terms of degree/diploma, getting the certification that ensures relevant skills such as communication, innovation, logical thinking would help the applicant. In addition to a certification that makes you stand out from others, your CV is yours.
3. Digital Marketing Knowledge & Skills:
Considering the reality of a new one, one will not have professional experience, but the dedication to gain relevant knowledge and skills in digital marketing through various sources, such as learning through an industry-recognized digital marketing course, self-practice, internship, will play an important role in having a higher salary.
A lot of people are wondering how to get a new digital marketing career. Become a digital marketing specialist first.
One cannot get a good job in digital marketing until he has digital marketing experience or skills.
So, to get a good job, learning digital marketing skills is very important.
Rs 512,492 a year is the average income of a Digital Marketing Professional. When they have more than 10 years of experience in this sector, most individuals move on to other careers.
The highest-paid skills associated with such work are web marketing, strategic marketing, online web design marketing, and social media optimization.
And an entry-Level Digital Marketer's average salary is Rs 377,522 per year.
It will also vary according to the abilities, organization, and location of the person. To get things going in the correct direction, one should be imaginative, optimistic, and reliable.
The perfect professional way for any person to earn a handsome salary in digital marketing is to develop a career in digital marketing as a new one.
As digital sales executives, internet marketing specialists, search engine optimization, marketing specialists, or among other choices, a fresher one may start their career.
Opportunities in Digital Marketing:
digital marketing there are many positions and career openings for fresher jobs. Some of the sectors in which a digital marketing career can be made fresher are below:
- Education
- Real Estate
- IT Companies
- Tour & Travels
- Banking
- Fashion
- Insurance
- Advertising Agencies
Digital Marketing Salary For Freshers:
There are different options via digital marketing where you can start earning cash. Some of the examples are given below:
- SEO
- Content Marketing
- Website Designing
- Blogging
- Mobile Marketing
- Social Media Marketing
- Email Marketing
- Affiliate Marketing
1. Search Engine Optimization:
SEO (Search Engine Optimization) is a very broad term, but once you understand the details, it becomes an easy online money-making operation.
The main goal of SEO is to increase the visibility of a website in search engine results.Each search engine produces results based on specified keywords or key search query phrases typed into the search box. Whether paid or organic, the most important results appear at the top.
This is where an SEO specialist comes in. Their job is to refine the most searched keywords and key phrases on the website's pages to ensure maximum visibility for the site.
In-demand job profiles in SEO:
- SEO Trainee / Junior SEO Executive
- SEO Executive / SEO Analyst
- Sr. SEO Executive / Sr. SEO Consultant / Sr. SEO Analyst
- SEO Team Lead / SEO Manager
- Online Marketing Specialist / Web Marketing Manager
Responsibilities of an SEO Professional:
- An SEO professional is responsible for developing or building links by writing SEO content that attracts traffic from search engines.
- SEO specialists are expected to produce content with a rich mix of keywords and phrases and to enhance the website's chances of achieving the top results suggested.
- SEO content writing is available in various formats, such as posts, list-making, slideshows, blogs, videos, infographics, guides, folders, etc.
Content Marketing:
Content marketing refers to the online production and publication of free content to promote a particular product or service. It acts as a knowledge bridge between the customer and the seller. This approach is used in search engine searches for query scanning, comparison, analysis, and purchasing decisions. To make online sales, it is important to have good search results and valuable content about the product.
If you have good writing skills, content marketing is an effective way for digital marketing to generate income.
In-demand job profiles in Content Marketing:
- SEO Content Writer
- E-commerce Content Writer
- Web Copywriter
- Content Marketing Consultant / Specialist
Average Salary Range for Content Writers:
The average salary for a content writer is Rs 656,739 per annum (according to Payscale).
Website Designing:
Website designing involves creating and maintaining websites with attention to both aesthetics and functionality. It includes planning, developing, structuring, and updating websites to create user-friendly experiences. A designer must select the right layout, colors, and images, and ensure that the navigation is smooth and intuitive.
Website designers must also keep the websites updated to match business trends and user expectations. This can be a profitable career in digital marketing, allowing you to work from home by developing new websites or redesigning existing ones for clients.
In-demand Job Profiles in Website Designing:
- Website Designer
- Web Developer
- Web Designing Expert
4. Blogging:
Blogging involves writing personal opinions or insights on various topics, often on dedicated platforms that allow readers to connect with the content. Successful bloggers write entertaining and relevant content that attracts a wide audience, allowing them to monetize their blogs. Monetization can occur through ads (such as Google Adsense), affiliate marketing, and sponsored content. Bloggers can also offer free content in exchange for email subscriptions, building a base of loyal readers.
Blogging offers unlimited earning potential as long as the content remains relevant and engaging to readers.
5. Mobile Marketing:
Mobile marketing is a powerful and creative digital marketing tool. It includes various techniques like SMS marketing, push notifications, app-based marketing, in-game advertising, and QR codes.
- SMS Marketing: Sending promotional messages directly to a customer's phone via SMS.
- Push Notifications: These are short messages sent to a user's phone, often used to alert them about new content or offers.
- App-based Marketing: Promoting products or services through mobile apps.
- In-game Mobile Marketing: Advertising within mobile games, where users are shown pop-up ads that lead them to external offers.
- QR Codes: Scanning QR codes using smartphones to direct users to specific landing pages without manual navigation.
Mobile marketing is increasingly used by businesses, especially small-scale entrepreneurs, to target users through their mobile devices.
In-demand Job Profiles in Mobile Marketing:
- Mobile Marketing Specialist
- Mobile Marketing Manager
- Head of Mobile Marketing & Advertising
Average Salary Range:
The average salary for a Mobile Marketing Manager is Rs 381,410 per annum.
6. Social Media Marketing:
Social Media Marketing involves using platforms such as Twitter, Facebook, Instagram, and others to promote products, services, or ideas. Social media offers a vast audience, providing businesses with opportunities to connect with potential customers. Many social media networks offer data analytics tools to help marketers refine their strategies and improve their campaigns' effectiveness, making it an essential aspect of digital marketing.
The success of social media campaigns depends on engagement levels, shares, and views. A well-executed social media marketing campaign can generate revenue through product promotion and awareness, making it a cost-effective way to reach large audiences and enhance brand visibility.
Roles and Responsibilities of a Social Media Analyst/Executive:
- Content Creation: Develop and share engaging content tailored to the target audience on platforms like Facebook, Instagram, and Twitter.
- Strategic Planning: Build and implement social media strategies to increase engagement and product awareness.
- Engagement: Actively interact with followers, respond to inquiries, and maintain meaningful conversations.
- Feedback Collection: Gather online feedback and customer ratings to improve strategies and products.
- Trend Monitoring: Keep track of the latest social media trends, tools, and technologies to stay ahead in the industry.
In-demand Jobs in Social Media:
- Social Media Manager
- Social Media Strategist
- Social Media Specialist
- Community Manager
- Social Media Moderator/Executive
- Social Media Consultant/Specialist
Average Salary Range:
- For Fresher's Social Media Executive: Rs 2,50,000 to Rs 3,50,000 per annum
- For a Social Media Manager: Rs 5,60,000 per annum
Social media professionals are highly sought after in the digital marketing field, with salaries reflecting the demand for expertise in this area.
7. Email Marketing:
Email marketing is a creative and effective form of digital marketing, where businesses send emails containing product details, promotions, and offers to potential customers. These emails can reach millions of users in a single click, offering both graphical content and links for easy access to information or purchases.
One of the key advantages of email marketing is its ability to target a large audience more efficiently than traditional marketing methods. It also offers pre-designed templates to quickly compose and send emails to recipients. However, one of the major challenges is ensuring that emails stand out in a crowded inbox, as they can easily be ignored.
To be effective, email marketing campaigns need to be innovative, eye-catching, and engaging. The success of email marketing depends heavily on maintaining a strong and updated mailing list, as well as designing attractive email content that encourages recipients to open and act on it.
In-demand Jobs in Email Marketing:
- Email Marketing Specialist
- Email Campaign Specialist
- Email Marketing Executive
Average Salary Range:
The average salary of a Mobile Marketing Manager (which often involves email marketing tasks) is Rs 539,614 per annum as per Payscale.
8. Affiliate Marketing:
Affiliate marketing is a performance-based marketing model where an individual earns a commission for recommending a product or service. If a person uses a link shared by an affiliate marketer to make a purchase, the affiliate receives a commission from the sale.
This type of marketing is widely used in e-commerce platforms, where businesses offer affiliate programs. Marketers who promote these products through their blogs, websites, or social media can generate income by referring customers to the products or services they recommend. This form of digital marketing is also called referral marketing and is highly effective when marketers establish trust with their audience.
