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Digital Marketing Training Course in Allahabad Delivered by Top Digital Marketing Consultants
Get Google certified in just 6 weeks, Digital Marketing course is delivered by a digital marketing professional
3000+
2000+
Digital marketing Videos
Skills Covered in Digital Marketing
Fundamentals of Digital Marketing
Social Media Marketing, Webinar Marketing
Content Marketing
Google AdSense and Affiliate Marketing
Google My Business (GMB)
Social Media Marketing
Blog Marketing
Whatsapp Digital Marketing
Lead generation
Search Engine Optimization (SEO)
Digital Marketing Certifications
Affiliate Marketing
Content Marketing
Email Marketing
Internet Marketing Strategies
Digital Marketing Training Key Features
60 Hrs Practical Sessions
Assured Job Placement
Guaranteed 10 Interviews
Google Ads Certifications
Resume preparation and mock interviews
Delivered by Senior Digital Marketing Expert
Dedicated HR team for placement support
Live digital marketing training course projects for each module will be offered for real-world exposure
Tools / Software Covered in Digital marketing
Digital Marketing Course Reviews
Akshay
Digital Marketing
I enrolled in Apponix for digital marketing training, and it was an incredible experience. The trainer was exceptional, and I gained far more knowledge than I had anticipated. This institute stands out as the best for technical training, and I wholeheartedly recommend it to everyone.
Jatin
Digital Marketing
I recently had an exceptional learning experience in digital marketing with an expert trainer from Apponix, who possesses extensive knowledge and hands-on experience in the field. The training was not only comprehensive but also engaging, covering a wide range of topics from SEO and content marketing to social media strategies and analytics. The trainer's ability to break down complex concepts into easily digestible insights made the sessions both informative and enjoyable.
Mukhtar
Digital Marketing
I had an incredible experience at the digital marketing training institute! The supportive management created a welcoming environment that made learning enjoyable. The trainer was not only highly knowledgeable but also extremely helpful, always ready to clarify doubts and provide valuable insights.
The institute boasts excellent infrastructure, equipped with the latest technology and resources that enhance the learning experience. The curriculum was comprehensive, covering all essential aspects of digital marketing, from SEO and social media marketing to content creation and analytics.
Nitish
Digital Marketing
I had a wonderful experience at Apponix, where the institute's exceptional infrastructure truly stands out. The state-of-the-art labs and hands-on practical sessions were incredibly beneficial, especially in preparing for port training tests and interviews. These practical experiences not only enhanced my technical skills but also boosted my confidence during actual interviews.
Moreover, the guidance I received in crafting a professional resume was invaluable. The instructors were knowledgeable and supportive, providing personalized feedback that helped me present my skills and experiences effectively.
Our Recent Placements
Classroom Training
Classroom Training
Fees & Training Options
Online Training
- Interactive Live Training Sessions
- 60 Hrs Practical Sessions
- Delivered by Working Professionals
- 1 Year Access to Recorded Sessions
- Placement Assurance
- Guaranteed 10 Interview Arrangements
- Only 8 to 10 students in a batch
- Internship support
- Personal attention and training
Digital Marketing Training Syllabus
Pre-requisites
Anyone with a basic knowledge of computers, the internet, and basic education can apply for this course after searching for the ‘best digital marketing courses near me’ on the internet.
Entrepreneurs who are interested in taking their business to the next level can also apply for this course by looking for digital marketing training near me on the internet.
Digital Marketing Course Syllabus
Digital Marketing Training
Module 1: WEBSITE DESIGN & DEVELOPMENT (NO CODE)
- Understanding Domain & Hosting What is CMS?
- Installing WordPress on Local host WordPress dashboard overview What is Elementor?
- Designing pages using Elementor Custom header and footer
- Lead Generation Form AI Chat Bot
- Creating blog posts for website
- Essential plugin to build fully functional website
Module 2: BUILDING ECOMMERCE WEBSITE LIKE AMAZON / FLIPKART
- WooCommerce setup walkthrough
- TAX / GST & product shipping setup
- Setting up payment gateways
- Adding and managing products
- Product variations and attributes
- Essential Ecommerce pages ( Shop, add to cart, wishlist etc.,)
Module 3: BASIC GRAPHIC DESIGNING (CANVA + AI GENERATIVE TOOLS)
- Importance of Design sense in Digital Marketing
- Canva dashboard overview
- Understanding editorial panel
- Shortcut keys to increase productivity in canva
- Designing logo, digital banners, youtube thumbnails, social media posts and more.
- Walkthrough of Canva Apps
Module 4: GOOGLE MY BUSINESS (GMB)
- GOOGLE MY BUSINESS (GMB)
- Listing and verifying the business on google my business
- Local SEO ranking factors
- Importance of reviews
- Understanding insights of GMB
- Geo tagging
- Walkthrough of other free listing sites
Module 5: SEARCH ENGINE OPTIMIZATION (SEO)
- Basics of SEO ( Working of search engine, crawler, indexer and many more)
- Understanding Google algorithms
- Keyword Research (Process to find right keyword to rank on search engine)
- Competition Analysis
On - Page SEO
(a) Content optimization
(b) Optimizing URL, title tag and meta description
(c) Heading tag optimiaztion
(d) Image optimization & many more
Technical SEO
(a) Sitemap.xml
(b) robots.txt
(c) Canonical tag
(d) Schema Markup
(e) Open Graph Protocol & any more
Walkthrough of Google page speed insights
Off - Page SEO
(a) Link Building Fundamentals
(b) Types of Backlinks
(c) Qualities of High-Quality Backlinks
(d) Link Building Strategies
Ecommerce SEO
(a) Site Architecture
(b) Category Page Optimization
(c) Product Page Optimization
(d) Structured Data Markup
Module 6: CONTENT MARKETING
- Introduction to Content Marketing
- Understanding Different Content Types
- Audience Research and Personas
- Generating Content Idea
- Creating a Content Calender
- Content Creation and Optimization
- Content Distribution and Promotion
Module 7: GOOGLE SEARCH CONSOLE
- GOOGLE SEARCH CONSOLE
- What is Google search console?
- Integrating google search console to the website
- Submitting a sitemap
- Data Sharing and Access Control
- Understanding SERP performance reports
- Identifying Top Performing Queries and Keywords
- Monitoring Googlebot Activity and Crawling Performance
Module 8: GOOGLE TAG MANAGER (GTM)
- Planning a website for AdSense
- What is Google AdSense?
- Implementing Ads in a Website
- Managing payments
Module 9: GOOGLE ANALYTICS 4 (GA4)
- Overview of GA4 Features and Benefits
- Creating a GA4 Property and Data Streams
- Exploring Reports and insights about the website traffic
- Custom Dimensions and Metrics
- What are Events & how to create events? (Tracking each and every steps of the website visitors)
- Tracking Conversions and Goal Completions
- Creating Custom Audience for Remarketing
- Connecting GA4 with Google Ads for Enhanced Campaign Tracking
Module 10: GOOGLE ADS
- Overview and Benefits of Google Ads
Key Concepts of Google ads
- Auction & Bidding
- Quality Score & Ad Rank
- PPC, CPC & CPV
- Keyword Match types
- Keyword Research with Google Keyword Planner
Campaign Setup and Configuration
- Smart Campaign
- Search Ad
- Display Ad
- Shopping Ad & many More
- Creating Compelling Ad Copy & Creative’s
- Creating Themed Ad Groups
- Setting Up Conversion Tracking
- Linking Google Ads with Google Analytics
- Remarketing and Retargeting
Module 11: YOUTUBE MARKETING
- Setting Up a YouTube channel
- Customizing Channel’s Appearance
- Verifying the YouTube channel
- YouTube SEO ranking factors
- Walkthrough of Channel Analytics
- Use cases of VidIQ and Social Blade for keyword and competitor research
- Understanding earning source from YouTube (Monetization, brand deals etc.,)
- Connecting YouTube channel with Google ads Running Ads on YouTube )
- Creating Remarketing Audience from YouTube Channel
- Walkthrough of YouTube Ads (Ex: In-Stream, Discovery, Bumper, etc.)
Module 12: SOCIAL MEDIA OPTIMIZATION
- Overview of Major Social Media Platforms and their algorithms
- Creating Professional Profiles on Key Platforms
- Profile Optimization Techniques
- Developing a Content Strategy for organic growth
- Content Creation and Management
- Use cases of Social Blade for competitor research
- Measuring and Analyzing Performance
Module 13: META ADS
- Importance and Benefits of Advertising on Facebook and Instagram
- o Basics of Meta ads (Facebook Ecosystem, Ads Auction & Campaign Hierarchy)
- o Integrating Facebook and Instagram Page (Including WhatsApp)
- o Walkthrough of Meta Business Suite
- o Campaign Setup and Configuration (Lead Generation, Conversion ads etc.,)
- o Designing Ad Creative’s
- o Understanding Audience Targeting ( Core Audience, Custom Audience & Lookalike Audience)
- o Meta Pixel (Connecting pixel to website, creating conversions & custom audience)
Module 14: LINKEDIN ADS
- Overview of LinkedIn Advertising
- Understanding LinkedIn’s Advertising Ecosystem
- Setting Up Your LinkedIn Ad Account
- Navigating the Campaign Manager Interface
- Campaign Setup and Configuration (Lead Generation, Conversion ads etc.,)
Module 15: EMAIL MARKETING
- Understanding Email Marketing Platforms
- Strategies for Building an Email List
- Designing Engaging Email Templates
- Setting up email campaigns
- Email Automation and Workflows
Module 16: WHATSAPP BUSINESS
- Setting Up Your WhatsApp Business Account
- Profile Setup and Configuration
- Automation and Quick Replies
- Understanding WhatsApp broadcast, channels & Communities
- Basics of WhatsApp API
Module 17: AFFILIATE MARKETING
- Introduction
- Indentifying Affiliate marketing options
- How to earn money through Affiliate marketing?
- Walkthrough of Amazon affiliate program
Module 18: DIGITAL MARKETING FUNNELS
- Definition and Purpose of a Marketing Funnel
- Understanding Key Stages of a Marketing Funnel (TOFU, MOFU & BOFU)
- Creating Content for Each Funnel Stage
- Overview of Funnel Building Tools
- Setting Up Tracking and Analytics
- Popular Funnel Strategies
Module 19: LEVERAGING AI IN DIGITAL MARKETING
- Introduction to Generative AI
- AI-Driven Content Creation
- Writing the perfect prompts on ChatGPT for content marketing.
- AI Tool to write ad Copies for Meta & Google Ads
- Understanding AI detection & bypass tool
- Balancing Automation with Human Touch
- Overview of Popular AI tools for advancing a career in digital marketing.
Module 20: FREELANCING
- Introduction to Freelancing
- Understanding Popular Freelancing Platforms (e.g., Upwork, Fiverr, Freelancer)
- Best Practices in Freelancing
- Tools and Platforms for Building Portfolios
- Marketing Your Freelance Services
Call Us On
+91-80505-80888
Our Top Instructors
Mr Akash
PROFESSIONAL EXPERIENCE:
Senior Web Developer at Zoho Technologies
- Maintaining the existing websites and creating landing pages.
- Creating Email Template Using Table Properties.
- Managing Social Media, Email Marketing, and Mobile Marketing Campaigns.
- Created website according to PSD format.
- Providing Training to students
- Updating skills with the latest technologies
- Meeting with clients to discuss requirements and/or project progress.
- Keeping up-to-date with recent technological and software developments.
- Worked with WordPress SEO Plug-in Like (Yoast, All in one SEO & Meta Data).
- Analyzing website structure according to SEO-friendly rules.
- Designed website pages SEO-friendly.
- Analyzing and improving Business keywords in search engines.
- Responsible for website-related updates including SEO factors.
- Maintained Cpanel and FTP and resolved any issues regarding the hosting.
- Written SEO-friendly URLs for a website.
- Monitoring Bing Webmaster Tool.
- Implemented all SEO factors to websites.
- Keeping up-to-date with recent web technology.
- Keeping up-to-date with recent algorithm changes.
- Monitor and evaluate search results and search performance across the Google search engine
- Monitor Google Analytics and Webmaster Console on daily basis.
- Implemented Goal Conversions.
- Customizing .htacess File.
- Customize Mailer Templates according to requirements.
- Send a mail using the AWEBER Account.
- Create a Monthly wise SEO Report it includes Different types of website traffic.
TECHNICAL SKILLS:
- SEO: On-Page, Off-Page, Structured Data, Google Webmaster, Google Ad words, Google Analytics, implementing .httaccess File, Sitemap, Robots.txt, and Local SEO.
- Digital Marketing: Affiliate Marketing, Google Adsense, PPC Basics, A/B Testing
-
and E-mail Marketing.
- Web Design: Html5, Css3, Bootstrap, JavaScript, Jquery, Photoshop, PHP and Mysql, Dreamweaver.
- Social Media Marketing: Facebook Advertisement, Facebook fan page maintenance. Gplus Page, Optimizing Google Business Page.
- Database: MySQL.
- Web Hosting: Linux Hosting, FTP.
- CMS: WordPress, Joomla, and Drupal.
EDUCATIONAL QUALIFICATION:
- Post Graduate in Computer Science from Gulbarga University.
Roshanjameer S
EDUCATION:
MBA at The Oxford College of Business Management, Bengaluru- 2010-2012 (Specialized In Marketing and Finance)
WORK EXPERIENCE:
(2019 January- Present) Business Head at Coding Squad, Hubli, India
Industry: Information Technology
Job Description: Meeting clients on regular basis to approach for Developing Website and Digital Marketing
- Understanding client requirements and working as per that
- Working on client needs and creating proposals as per the requirement
- Doing Cold calls to schedule meetings and for follow up
- Communicating with the client and updating the project status
- Communicating with Development Team for the new pipeline
- projects Working on Lead generation, SEO, SEM, SMO, and SMM
- Creating info-graphic images to promote client business
- Working and maintaining Word-press Websites
- Out-sourcing the projects to freelancers
- Negotiating on the approached quotation
- Taking Care of Servers if any technical issue occurs
EXPERTISE IN
SEO, SMO, Lead Generation, Website Traffic, WordPress, Server and Domain Management, Social Media Reach, Graphic designing using Canva, Negotiating, Network Building, Team Management.
Akhil Lokhande
EDUCATION:
BCOM from Oxford Collage Hubli
WORK EXPERIENCE:
Senior Digital Marketing Consultant at APPONIX technologies
Skills
Email Marketing · Marketing Management · Direct Marketing · Search Engine Marketing (SEM) · B2B Marketing · Content Marketing · Marketing Strategy · Social Media Marketing · Product Marketing · Online Marketing · Copywriting · Social Media · Content Strategy · Content Management · PPC · Campaigner · Election Campaigner for 2023 Karnataka.
Mr. Sheikh
- Digital Marketing Trainer, Working At MNC With 10+ Years Of Experience.
- Mr. Sheikh has more than ten years’ worth of experience in the technical aspects of digital marketing.
- He has a postgraduate degree in Computer Science and has experience in web development, web designing, and generic digital marketing.
- Mr. Sheikh has been the proud mentor for 2000+ students.
Overview of Digital Marketing Training Course in Allahabad
This course in Allahabad will teach you the online marketing skills you would need to ace as a digital marketer. This is a hands-on course that is also available in the online class format.
Benefits of learning digital marketing
With digital marketing training, you will be able to secure a job in the marketing sector pretty easily.
Furthermore, you can even one day find yourself working for tech giants like Twitter, Facebook, and Amazon.
If you are a fresher then with our digital marketing courses with certificates you will be able to easily begin by applying for job roles at small startups and marketing firms.
Related job roles
Enroll with our digital marketing training institute and you can see yourself become–
- Digital marketing executive
- Digital marketing manager
- SEO specialist
- Social media marketing expert or
- Copywriter
- SEO Analyst
Contact us to know more about the career opportunities.
Digital marketing Certification Training Course
Digital marketing has become a crucial part of every business's success, and there is a high demand for professionals with expertise in digital marketing. A digital marketing certification course can help you acquire the skills and knowledge needed to build a successful career in this field. Here are the reasons why you should consider taking a digital marketing certification course.
Why take a digital marketing certification course?
- Learn essential digital marketing skills: A digital marketing certification course will teach you essential skills like SEO, social media marketing, email marketing, content marketing, PPC advertising, and more.
- Stay updated with the latest trends: Digital marketing is a constantly evolving field, and a certification course will help you stay updated with the latest trends and techniques.
- Improve job prospects: Digital marketing certification can increase your chances of getting hired and open up new career opportunities.
- Increase your earning potential: Certified digital marketing professionals earn higher salaries than non-certified professionals.
- Enhance your credibility: A digital marketing certification can enhance your credibility as a digital marketing professional and help you gain the trust of potential clients or employers.
Advantages of taking a digital marketing certification course:
- Learn from industry experts: Digital marketing certification courses are taught by experienced professionals who have worked in the industry for years.
- Practical learning experience: A certification course will provide you with practical learning experiences like case studies, real-world examples, and live projects.
- Flexibility: Digital marketing certification courses are available in various formats like online, classroom, and self-paced, making them convenient for working professionals.
- Networking opportunities: A certification course can provide you with networking opportunities to connect with other professionals in the industry.
- Globally recognized certification: Digital marketing certification is globally recognized, which means you can work anywhere in the world.
Why is Digital Marketing more popular?
- Digital marketing has become more popular because of the increasing use of the internet and mobile devices. Consumers spend a significant amount of time on the Internet and social media platforms, making it an essential channel for businesses to reach their target audience. Additionally, digital marketing provides businesses with measurable results, allowing them to track their ROI accurately. With digital marketing, businesses can target their audience precisely, creating personalized and engaging content that resonates with them.
Job Opportunities for Digital Marketing Professionals in 2023:
- Digital marketing professionals are in high demand and can work in various roles like Digital Marketing Manager, Social Media Manager, SEO Specialist, Content Marketing Manager, PPC Manager, and more. According to LinkedIn, digital marketing is one of the most in-demand skills globally, and the demand for digital marketing professionals is expected to grow in the coming years. The average salary for a digital marketing professional in the US is $68,580 per year, according to Glassdoor. With the rise of digital marketing, there are several job opportunities available in different industries, making it an excellent career choice.
About Digital Marketing Training
Should a person know to code if they want to learn SEO?
No, you do not need to know to code when you want to learn SEO.
What are the job roles I can expect after learning Digital Marketing?
You can become a digital marketing expert with skills such as copywriting, website
content development, website development expert, social media marketing expert, SEO, etc.
Is it easy for a beginner to learn Digital Marketing?
Yes, it is. Unlike regular learning courses, digital marketing is all about implementing your people skills in a bid to promote (or sell) a product as well as services.
What is the scope in India after learning Digital Marketing?
There is a huge demand for digital marketers. It creates the right opportunity for you to make a name for yourself in the sector by learning Digital Marketing today.
