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Digital Marketing Training Course in Rostov-on-Don Delivered by Top Digital Marketing Consultants


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Skills Covered in Digital Marketing

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Fundamentals of Digital Marketing
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Social Media Marketing, Webinar Marketing
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Content Marketing
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Google AdSense and Affiliate Marketing
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Google My Business (GMB)
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Social Media Marketing
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Blog Marketing
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Whatsapp Digital Marketing
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Lead generation
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Search Engine Optimization (SEO)
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Digital Marketing Certifications
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Affiliate Marketing
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Content Marketing
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Email Marketing
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Internet Marketing Strategies

Digital Marketing Training Key Features

60 Hrs Practical Sessions
Assured Job Placement
Guaranteed 10 Interviews
Google Ads Certifications
Resume preparation and mock interviews
Delivered by Senior Digital Marketing Expert
Dedicated HR team for placement support
Live digital marketing training course projects for each module will be offered for real-world exposure

Tools / Software Covered in Digital marketing

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Digital Marketing Course Reviews


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Classroom Training

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Fees & Training Options

Online Training

  • Interactive Live Training Sessions
  • 60 Hrs Practical Sessions
  • Delivered by Working Professionals
  • 1 Year Access to Recorded Sessions
  • Placement Assurance
  • Guaranteed 10 Interview Arrangements
  • Only 8 to 10 students in a batch
  • Internship support
  • Personal attention and training
Enroll Now

Digital Marketing Training Syllabus

Pre-requisites

Anyone with a basic knowledge of computers, the internet, and basic education can apply for this course after searching for the ‘best digital marketing courses near me’ on the internet.

Entrepreneurs who are interested in taking their business to the next level can also apply for this course by looking for digital marketing training near me on the internet.

Digital Marketing Course Syllabus

Digital Marketing Training
Module 1: WEBSITE DESIGN & DEVELOPMENT (NO CODE)

 

  • Understanding Domain & Hosting What is CMS?
  • Installing WordPress on Local host WordPress dashboard overview What is Elementor?
  • Designing pages using Elementor Custom header and footer
  • Lead Generation Form AI Chat Bot
  • Creating blog posts for website
  • Essential plugin to build fully functional website
Module 2: BUILDING ECOMMERCE WEBSITE LIKE AMAZON / FLIPKART

 

  • WooCommerce setup walkthrough
  • TAX / GST & product shipping setup
  • Setting up payment gateways
  • Adding and managing products
  • Product variations and attributes
  • Essential Ecommerce pages ( Shop, add to cart, wishlist etc.,)
Module 3: BASIC GRAPHIC DESIGNING (CANVA + AI GENERATIVE TOOLS)
  • Importance of Design sense in Digital Marketing
  • Canva dashboard overview
  • Understanding editorial panel
  • Shortcut keys to increase productivity in canva
  • Designing logo, digital banners, youtube thumbnails, social media posts and more.
  • Walkthrough of Canva Apps
Module 4: GOOGLE MY BUSINESS (GMB)
  • GOOGLE MY BUSINESS (GMB)
  • Listing and verifying the business on google my business
  • Local SEO ranking factors
  • Importance of reviews
  • Understanding insights of GMB
  • Geo tagging
  • Walkthrough of other free listing sites
Module 5: SEARCH ENGINE OPTIMIZATION (SEO)
  • Basics of SEO ( Working of search engine, crawler, indexer and many more)
  • Understanding Google algorithms
  • Keyword Research (Process to find right keyword to rank on search engine)
  • Competition Analysis

              On - Page SEO

(a) Content optimization

(b) Optimizing URL, title tag and meta description

(c) Heading tag optimiaztion

(d) Image optimization & many more

             Technical SEO

(a) Sitemap.xml

(b) robots.txt

(c) Canonical tag

(d) Schema Markup

(e) Open Graph Protocol & any more

Walkthrough of Google page speed insights

               Off - Page SEO

(a) Link Building Fundamentals

(b) Types of Backlinks

(c) Qualities of High-Quality Backlinks

(d) Link Building Strategies

Ecommerce SEO

(a) Site Architecture

(b) Category Page Optimization

(c) Product Page Optimization

(d) Structured Data Markup

Module 6: CONTENT MARKETING

 

  • Introduction to Content Marketing
  • Understanding Different Content Types
  • Audience Research and Personas
  • Generating Content Idea
  • Creating a Content Calender
  • Content Creation and Optimization
  • Content Distribution and Promotion
Module 7: GOOGLE SEARCH CONSOLE
  • GOOGLE SEARCH CONSOLE
  • What is Google search console?
  • Integrating google search console to the website
  • Submitting a sitemap
  • Data Sharing and Access Control
  • Understanding SERP performance reports
  • Identifying Top Performing Queries and Keywords
  • Monitoring Googlebot Activity and Crawling Performance
Module 8: GOOGLE TAG MANAGER (GTM)

 

  • Planning a website for AdSense
  • What is Google AdSense?
  • Implementing Ads in a Website
  • Managing payments
Module 9: GOOGLE ANALYTICS 4 (GA4)
  • Overview of GA4 Features and Benefits
  • Creating a GA4 Property and Data Streams
  • Exploring Reports and insights about the website traffic
  • Custom Dimensions and Metrics
  • What are Events & how to create events? (Tracking each and every steps of the website visitors)
  • Tracking Conversions and Goal Completions
  • Creating Custom Audience for Remarketing
  • Connecting GA4 with Google Ads for Enhanced Campaign Tracking
Module 10: GOOGLE ADS
  • Overview and Benefits of Google Ads

      Key Concepts of Google ads

  • Auction & Bidding
  • Quality Score & Ad Rank
  • PPC, CPC & CPV
  • Keyword Match types
  • Keyword Research with Google Keyword Planner

      Campaign Setup and Configuration

  • Smart Campaign
  • Search Ad
  • Display Ad
  • Shopping Ad & many More
  • Creating Compelling Ad Copy & Creative’s
  • Creating Themed Ad Groups
  • Setting Up Conversion Tracking
  • Linking Google Ads with Google Analytics
  • Remarketing and Retargeting

 

Module 11: YOUTUBE MARKETING

 

  • Setting Up a YouTube channel
  • Customizing Channel’s Appearance
  • Verifying the YouTube channel
  • YouTube SEO ranking factors
  • Walkthrough of Channel Analytics
  • Use cases of VidIQ and Social Blade for keyword and competitor research
  • Understanding earning source from YouTube (Monetization, brand deals etc.,)
  • Connecting YouTube channel with Google ads Running Ads on YouTube )
  • Creating Remarketing Audience from YouTube Channel
  • Walkthrough of YouTube Ads (Ex: In-Stream, Discovery, Bumper, etc.)
Module 12: SOCIAL MEDIA OPTIMIZATION

 

  • Overview of Major Social Media Platforms and their algorithms
  • Creating Professional Profiles on Key Platforms
  • Profile Optimization Techniques
  • Developing a Content Strategy for organic growth
  • Content Creation and Management
  • Use cases of Social Blade for competitor research
  • Measuring and Analyzing Performance

 

Module 13: META ADS

 

  • Importance and Benefits of Advertising on Facebook and Instagram
  • o Basics of Meta ads (Facebook Ecosystem, Ads Auction & Campaign Hierarchy)
  • o Integrating Facebook and Instagram Page (Including WhatsApp)
  • o Walkthrough of Meta Business Suite
  • o Campaign Setup and Configuration (Lead Generation, Conversion ads etc.,)
  • o Designing Ad Creative’s
  • o Understanding Audience Targeting ( Core Audience, Custom Audience & Lookalike Audience)
  • o Meta Pixel (Connecting pixel to website, creating conversions & custom audience)
Module 14: LINKEDIN ADS
  • Overview of LinkedIn Advertising
  • Understanding LinkedIn’s Advertising Ecosystem
  • Setting Up Your LinkedIn Ad Account
  • Navigating the Campaign Manager Interface
  • Campaign Setup and Configuration (Lead Generation, Conversion ads etc.,)
Module 15: EMAIL MARKETING
  • Understanding Email Marketing Platforms
  • Strategies for Building an Email List
  • Designing Engaging Email Templates
  • Setting up email campaigns
  • Email Automation and Workflows
Module 16: WHATSAPP BUSINESS

 

  • Setting Up Your WhatsApp Business Account
  • Profile Setup and Configuration
  • Automation and Quick Replies
  • Understanding WhatsApp broadcast, channels & Communities
  • Basics of WhatsApp API
Module 17: AFFILIATE MARKETING

 

  • Introduction
  • Indentifying Affiliate marketing options
  • How to earn money through Affiliate marketing?
  • Walkthrough of Amazon affiliate program
Module 18: DIGITAL MARKETING FUNNELS

 

  • Definition and Purpose of a Marketing Funnel
  • Understanding Key Stages of a Marketing Funnel (TOFU, MOFU & BOFU)
  • Creating Content for Each Funnel Stage
  • Overview of Funnel Building Tools
  • Setting Up Tracking and Analytics
  • Popular Funnel Strategies
Module 19: LEVERAGING AI IN DIGITAL MARKETING

 

  • Introduction to Generative AI
  • AI-Driven Content Creation
  • Writing the perfect prompts on ChatGPT for content marketing.
  • AI Tool to write ad Copies for Meta & Google Ads
  • Understanding AI detection & bypass tool
  • Balancing Automation with Human Touch
  • Overview of Popular AI tools for advancing a career in digital marketing.
Module 20: FREELANCING

 

  • Introduction to Freelancing
  • Understanding Popular Freelancing Platforms (e.g., Upwork, Fiverr, Freelancer)
  • Best Practices in Freelancing
  • Tools and Platforms for Building Portfolios
  • Marketing Your Freelance Services
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Overview of Digital Marketing Training Course in Rostov-on-Don

This course in Rostov-on-Don will teach you the online marketing skills you would need to ace as a digital marketer. This is a hands-on course that is also available in the online class format.


Benefits of learning digital marketing

With digital marketing training, you will be able to secure a job in the marketing sector pretty easily.

Furthermore, you can even one day find yourself working for tech giants like Twitter, Facebook, and Amazon.

If you are a fresher then with our digital marketing courses with certificates you will be able to easily begin by applying for job roles at small startups and marketing firms.


Related job roles

Enroll with our digital marketing training institute and you can see yourself become–

  • Digital marketing executive
  • Digital marketing manager
  • SEO specialist
  • Social media marketing expert or
  • Copywriter
  • SEO Analyst 

Contact us to know more about the career opportunities.

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Digital marketing Certification Training Course

Digital marketing has become a crucial part of every business's success, and there is a high demand for professionals with expertise in digital marketing. A digital marketing certification course can help you acquire the skills and knowledge needed to build a successful career in this field. Here are the reasons why you should consider taking a digital marketing certification course.

Why take a digital marketing certification course?

  • Learn essential digital marketing skills: A digital marketing certification course will teach you essential skills like SEO, social media marketing, email marketing, content marketing, PPC advertising, and more.
  • Stay updated with the latest trends: Digital marketing is a constantly evolving field, and a certification course will help you stay updated with the latest trends and techniques.
  • Improve job prospects: Digital marketing certification can increase your chances of getting hired and open up new career opportunities.
  • Increase your earning potential: Certified digital marketing professionals earn higher salaries than non-certified professionals.
  • Enhance your credibility: A digital marketing certification can enhance your credibility as a digital marketing professional and help you gain the trust of potential clients or employers.

Advantages of taking a digital marketing certification course:

  • Learn from industry experts: Digital marketing certification courses are taught by experienced professionals who have worked in the industry for years.
  • Practical learning experience: A certification course will provide you with practical learning experiences like case studies, real-world examples, and live projects.
  • Flexibility: Digital marketing certification courses are available in various formats like online, classroom, and self-paced, making them convenient for working professionals.
  • Networking opportunities: A certification course can provide you with networking opportunities to connect with other professionals in the industry.
  • Globally recognized certification: Digital marketing certification is globally recognized, which means you can work anywhere in the world.

Why is Digital Marketing more popular?

  • Digital marketing has become more popular because of the increasing use of the internet and mobile devices. Consumers spend a significant amount of time on the Internet and social media platforms, making it an essential channel for businesses to reach their target audience. Additionally, digital marketing provides businesses with measurable results, allowing them to track their ROI accurately. With digital marketing, businesses can target their audience precisely, creating personalized and engaging content that resonates with them.

Job Opportunities for Digital Marketing Professionals in 2023:

  • Digital marketing professionals are in high demand and can work in various roles like Digital Marketing Manager, Social Media Manager, SEO Specialist, Content Marketing Manager, PPC Manager, and more. According to LinkedIn, digital marketing is one of the most in-demand skills globally, and the demand for digital marketing professionals is expected to grow in the coming years. The average salary for a digital marketing professional in the US is $68,580 per year, according to Glassdoor. With the rise of digital marketing, there are several job opportunities available in different industries, making it an excellent career choice.
Career

About Digital Marketing Training

Should a person know to code if they want to learn SEO?

No, you do not need to know to code when you want to learn SEO.

 

What are the job roles I can expect after learning Digital Marketing?

You can become a digital marketing expert with skills such as copywriting, website
content development, website development expert, social media marketing expert, SEO, etc.

 

Is it easy for a beginner to learn Digital Marketing?

Yes, it is. Unlike regular learning courses, digital marketing is all about implementing your people skills in a bid to promote (or sell) a product as well as services.

 

What is the scope in India after learning Digital Marketing?

There is a huge demand for digital marketers. It creates the right opportunity for you to make a name for yourself in the sector by learning Digital Marketing today.

Exams & Certifications

We offer digital marketing courses and placement with certificates issued by Apponix Technologies.Being one of the leading providers of guidance for digital marketing certificate Google, we will also help you get your hands on several other globally recognized certifications from tech-giants like –
Google Analytics
Inbound marketing from HubSpot
Email marketing from HubSpot
Content marketing from HubSpot
Facebook blueprint
SEO Fundamentals certification from SEMRUSH
Google Ads certification
For more details, please refer to the FAQ section below –

 No, you do not need to know to code when you want to learn SEO.

 There is a huge demand for digital marketers. It creates the right opportunity for you to make a name for yourself in the sector by learning Digital Marketing today.

 All our trainers are working professional having more than 6 years of relevant industry experience.

Yes, we provide you the assured placement. we have a dedicated team for placement assistance.

Yes, We provide a course completion certificate in web design & development. apart from this, there is 1 more certificate called “ Apponix Certified Professional in Digital marketing”
If you score more than 80% in the exam you will be awarded an “Apponix Certified Professional”

Yes, you surely will as our Digital Marketing Training course covers all aspects of Digital Marketing that will allow you to have the skills needed to secure a job in marketing firms, tech giants as well as SMEs.

Certification

Career after Digital Marketing

Digital marketing certificate training involves teaching students about the ins and outs of online marketing.

We at Apponix have made quite a name for ourselves as we offer quality assured classes for our digital marketing courses in Rostov-on-Don with the placement that follow a thoroughly researched and comprehensive course plan.

The overall popularity and extent of digital marketing have reached their peak in courtiers like the UK, the US, Italy, and prominent European nations. Asian countries like China and Japan also followed this trend in a bid to secure a place for themselves in the digital realm.

Over the last decade, Indian businesses from all avenues have finally understood that they would need to have an online presence if they want to survive in the long haul.

So what does all of this mean for you?

Well, in a nutshell, you can earn a lot of money and have a successful career when you learn digital marketing training in Rostov-on-Don for corporates. The demand for digital marketing specialists is reaching new heights in India as every Indian business wants to have the best digital marketing team under its payroll in order to stay ahead of its rivals.

We at Apponix can help you learn the skills you need to become a formidable digital marketing professional who will never run out of job offers. Furthermore, we can also teach you the analytical aspects of digital marketing so that you can have the basics of the sector known as the back of your hand.

We at Apponix can offer you those updated pieces of information through our classes so that you can be the best in the areas of search engine marketing, social media marketing, content marketing, and all the other avenues of digital marketing.

Career

Frequently Asked Questions

Digital marketing course duration is for 60-days from Monday to Friday with each
class ranging from an hour to an hour and a half.

 All courses available online  & Offline classes are available in Bangalore, Pune, Chennai only.

It is mentioned under the training options. Online, Offline & self paced learning course fees differs.

Digital Marketing Certification Course career in 2023

Brands these days can only remain relevant among their customers when they have a strong web presence with the help of digital marketing. The demand for certified digital marketers is ever-increasing and investing in a digital marketing certification course is a wise decision for anyone interested in making a career in this sector.

Become a Digital Marketer in Just 1 Month

We have experienced trainers and we offer our students courses that are thoroughly vetted. We also offer hands-on projects to our students so they can increase their industry

Digital Marketing professionals are offered an excellent salary. Fresher: 2.2 lacs – 3.0 lacs per year 1 – 4 years of experience 3.5 lacs to 6.0 lacs per year 5 or more than 5 years – above 6 lacs per year many professionals earn more than 30 lacs per year in digital marketing field

  • There are millions of job openings for Digital Marketers.
  • Digital Marketing is widely used for Online Marketing purpose, This fact will create more and more job opportunities for Digital Marketing skills.
  • One must not have any doubt about shortage of Digital Marketing jobs in Bangalore.
  • Due to growing demand for Online Marketing, Social Media & Branding Digital Marketing has acquired the market for its survival.
  • If you look at the popular jobs in a market, search for a Digital Marketing jobs you will realize the importance of Digital Marketing Skill.
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